Australia’s trusted childcare CRM to streamline centre operations.

LineLeader provides award-winning CRM software for Early Childhood Education and Care providers.

Centre Managers and Executives across Australia use LineLeader to organise leads, save staff time, grow enrolment, and get insight into business performance.

The #1 CRM for Childcare operators in Australia.

Boost enrolment success and reclaim valuable time with our cutting-edge childcare CRM. Eliminate missed leads, slow responses, and tedious paperwork, allowing centres to reclaim over 10 hours a week.

Scale your marketing and track campaign performance with LineLeader.

Save Time

Give staff back 8 hours a week by automating manual tasks and assignments from enquiry to retention.

Automate Marketing

Build strong family relationships with your families and deliver personalised enrolment experiences.

Boost Occupancy

Consistently achieve occupancy goals. Our users achieve lead conversion rates as high as 75%.

Engage the Waitlist

Guide families from their first enquiry to their child’s first day of care with automated communications.

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Save staff time, eliminate manual work.

Help marketing and administrative staff save 40+ hours every month by centralising lead capture, standardising follow-up with prospective families, digitising tour scheduling, and automatingreporting. Reduce tedious but necessary tasks for your enrolment team members so they can focus on what matters most.

Capture and convert more leads.

Capture leads from phone calls, emails, Facebook, listing directories, your website, and more – in one central place. Then, automate email and SMS communications to instantly follow up on every lead. Our top-performing users convert more than 75% of their leads.

Make data-driven enrolment decisions.

Manage performance at a glance. Monitor staff productivity, enrolment health, and campaign effectiveness. Forecast financials and gain valuable insights for your business at the centre, regional, or enterprise levels. Save time with automated reports that can be sent to anyone in your organisation.

Standardise the enrolment experience across locations.

Maintain brand consistency. Use email, SMS, landing page, and web form templates that reflect your brand’s look and feel. Make your enrolment process consistent and establish oversight across schools and centre locations.

Australian Childcare providers choose LineLeader because it helps...

Standardise Processes

Eliminate manual tasks with automation and efficient reporting.

Grow Occupancy

Capture and convert more leads to pre-registered.

Engage Families

Communicate to your families with quality and consistency.

Trusted by over 0 childcare centres in Australia and around the world.

Resources to help you run your childcare business.

Childcare Marketing
Use the Power of Marketing Automation | Childcare Business Plan

February 7, 2024

There are many benefits to automating your marketing and sales processes with a CRM. Some of these include saving hours each day, reducing marketing and staffing costs, and increasing your business’...

Childcare Marketing
Ultimate Guide to Using Drip Campaigns for Childcare Marketing

October 13, 2023

Drip campaigns help you automatically nurture parents throughout the entire enrolment journey. Plus, they deliver a personalised experience. You'll get higher response rates from families with less...

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Childcare Enrolment
6 Tips to Speed Up Managing Your Enrolment or Waitlist Process

February 20, 2023

Use marketing automation to cut down on tedious and time-consuming enrolment tasks, allowing you to save staff time and ensure no lead slips through the cracks. Automate and improve the parent...

Guide to Growing Your Childcare Waitlist | LineLeader

September 5, 2025

2025 Early Childhood Education Trends & Statistics for Centres

July 31, 2025

The early childhood education and care (ECEC) sector in Australia continues to evolve in response to shifting family needs, policy changes, and technological innovation.

How to Simplify Childcare Tour Booking for Parents

July 31, 2025